VARIBOX IBCs for competitive differentiation
Use the VARIBOX IBCs for competitive differentiation. Differentiating yourself from the competition is a promising strategy for a company. In this highly competitive world, being one more is not being one different. The enormous diversity of products with the same characteristics makes differentiation very difficult. The quality of products and services, and organizational values, among others, are key factors to stand out from the competition today. Increasingly, chemical product distributors are betting on the use of packaging as a differentiating element. Choosing the correct IBC can be an opportunity. The IBCs of our VARIBOX range are characterized by their high degree of reuse and greater safety in the transport and storage of hazardous chemicals. In the chemical goods distribution sector, the ability of a company to offer its customers more favourable packaging in terms of reuse and safety is already a strength to achieve a competitive advantage. But at VARIBOX we go further! The customization of our IBC will allow you to offer added value to your customers and stand out from the competition.
Enhance safety using colour-coding
At VARIBOX we have been adding colour codes to our IBCs for years to reinforce the safety of your operators and customers. Choosing the correct material for the gaskets of the service equipment according to each hazardous chemical is of utmost importance. There is no one gasket material that is suitable for all chemical products, but rather more resistant against the attacks of chemical substances (read also our FAQ on EPDM or Viton ). Improper gaskets can cause accidents due to spillage or splashing of chemicals and inhalation from toxic fumes. Thanks to the colour code of our service equipment (red for EPDM, green for Viton), just by looking at the colour of the lid, the valve handle or the extractor tube, your operators and customers will always know the type of gasket material used by each VARIBOX and avoid incompatibility errors between gaskets and chemical product.
To differentiate our automatic vents, we also established a colour code. A white core indicates a vacuum vent required to balance pressure during VARIBOX emptying operations. For certain products such as hydrogen peroxide and sodium hypochlorite, for ADR purposes an additional overpressure vent is also required to degas during shipping. This combined vent (depression/overpressure) can be easily identified by its yellow-colored core.
Colour personalization as a differentiator
One of the functions of colours is to attract attention. The colour of packaging plays a significant role in the positioning of a product. It allows presenting a different form of packaging, original compared to the competition.
The VARIBOX is available in different colours to best match your company’s colour code. The colours of its VARIBOX transmit the values of the companies and create recognition and identification of customers with the brand.
The VARIBOX can also be customized by colour according to the type of chemical product.
In this case, it allows customers to identify the products according to the color of the packaging (red cover for acids, green for bases; red for hydrochloric acid, and green for caustic soda; etc.).
Depending on the size of your warehouse, identifying a chemical product packed in an IBC is not always an easy task because all IBCs with a metallic cage are very similar and little differentiated. Distinguishing a sheep in a flock can be a difficult task. Thanks to the different colours available for VARIBOX, you will be able to identify a product in your warehouse more quickly.